2026.07.24
The inauguration ceremony was held on July 17th.
The Ise City Tourism Association (Public Interest Incorporated Association: Chairman: Noriyasu Hamada, Address: 16-2 Honmachi, Ise City, Mie Prefecture) has established the "Ise SNS Tourism Ambassador" with the aim of spreading the appeal of Ise widely both domestically and internationally, leading to an increase in visitors and revitalization of the region.
We are pleased to announce that we have appointed Hinano Shida, a new influencer from Ise City, and held an inauguration ceremony on July 17, 2026.
<Comment from the person in charge>
My name is Hinano Shida, and I'm a creator from Ise City, affiliated with Shochiku Geino.
Thank you very much for appointing me as the Ise SNS Tourism Ambassador.
I attended Miyayama Elementary School, Kosei Junior High School, and Ujiyamada High School, and it's no exaggeration to say that I spent almost all of my student years in Ise.
When I look back on my memories of Ise, I remember going to the night market in Takayanagi Shopping Street every year, even when I was taking entrance exams, and I also have many other memories, like how I used to get excited every year fantasizing about going to the Ise Grand Shrine Dedication National Fireworks Festival, which will be held tomorrow (July 18th), with someone I liked.
No matter which path I walk down or which place I visit, it's filled with memories, so I don't think I can fully express them all here.
Currently, I am active as a creator, primarily through social media.
I'm grateful to have 75 followers on TikTok who support me.
I hope to use that experience to share my love for Ise with as many people as possible, however small my contribution may be, through my own sincere words.
The Ise SNS Tourism Ambassadors will utilize the strong communication and information dissemination abilities of people active in various fields, as well as the ambassadors' own strengths, to widely disseminate the attractions and tourism information of Ise both domestically and internationally.
Future activities will be posted on the Ise City Tourism Association's official SNS and the ambassador's SNS, so please look forward to information that makes use of the creators' sensibilities.
<Profile>
Born in Ise City, Mie Prefecture on July 27, 2000.
A popular creator boasting over 75 followers on TikTok. Their "relatable short dramas" realistically depicting the daily lives, romances, and friendships of Generation Z have garnered support and a strong influence, particularly among young people. Their total social media views exceed several hundred million, earning them widespread empathy and support from many fans.
In addition to her work as a creator, she has expanded her activities to include appearances in movies and variety shows, and is attracting attention as a next-generation talent who originated on social media.
He graduated from Ise Municipal Miyayama Elementary School, Ise Municipal Kosei Junior High School, and Mie Prefectural Ujiyamada High School. He served as student council president from elementary school through high school, cultivating leadership and initiative. Drawing on his experience growing up in his hometown of Ise, he is working to promote the region's attractions from a youthful perspective.
As a social media tourism ambassador, I will be promoting the tourism resources, local culture, and culinary attractions of the Ise-Shima area in Mie Prefecture to the entire country.
TikTok https://www.tiktok.com/@sh__ddney
Instagram https://www.instagram.com/sh__ddney/
■ Ambassador Special Page
https://ise-kanko.jp/ambassador/
Ise City Tourism Association Secretariat
e-mail｜info@ise-kanko.jp
