Since 2007, the Ise City Tourism Association has commissioned people who have been active in the travel and business worlds with ties to Ise to act as Ise Tourism Oshi. Nearly 20 years have passed since the system was launched, and due to changes in social conditions, diversification of information dissemination, and the aging of Oshi, the Tourism Oshi system has been abolished and a new system called "Ise Yuito" based on a nationwide network project was launched on April 1, 2025.
　The name "Ise Yubito" literally means "people who connect Ise," and the position will be filled by people who have strong feelings for Ise.
Our activities are basically unpaid and rely mainly on word of mouth and information dissemination using ICT.
　In addition, the former Ise Tourist Masters who have been active for many years will continue to serve as advisors to Ise Yujin.  

[Ise Yuto]

　・Soichiro Ishihara, Hakofugu Co., Ltd.

　・Kagura Salon Ltd. Mr. Hideaki Okuyama

　・Tonal Sequence Ltd. Mr. Shigetsugu Nagaoka

　・Sunnyside Brains Ltd. Rie Nakanishi

　・Dandelion chocolate Japan Co., Ltd. Mr. Seiji Horibuchi

　・M.R. Corporation, Mr. Akira Mitsunaga

　・Taichi Yaguchi, Kasumigaseki Capital