2024.11.26
The Ise City Tourism Association (Public Interest Incorporated Association: Chairman: Noriyasu Hamada, Address: 16-2 Honmachi, Ise City, Mie Prefecture) has established the "Ise SNS Tourism Ambassador" with the aim of spreading the appeal of Ise widely both domestically and internationally, leading to an increase in visitors and revitalization of the region.
We are pleased to announce that we have appointed influencer "Rihoyan", who runs the social media account "Mie WALK" (Instagram, TikTok) specializing in information about Mie, as the Ise SNS Tourism Ambassador, and held an inauguration ceremony on November 6, 11.
In his opening remarks, Chairman Hamada Noriyasu said, "Times have changed, and social media now has great power to disseminate information. With this in mind, we have established Ise SNS Tourism Ambassadors to disseminate information in a new form. Rihoyan will be the first of these. Ise will soon be entering the time of the shrine's relocation, and we think many visitors will come from all over Japan and abroad. We would like such people to continue to disseminate information about tourism in Ise from a young perspective. We hope that they will discover new perspectives that we could never have imagined before." He expressed his hopes for the ambassadors' future success.
Chairman Hamada also presented him with a certificate of appointment, and a commemorative photograph was taken with the reporters in attendance.
Next, newly appointed ambassador Rihoyan stated, "I am very honored to be the SNS tourism ambassador for Ise, representing Mie Prefecture's tourist destination. From now on, I would like to spread the charm and tourist information of Ise to as many people as possible, and strive to become a bridge that will encourage many people to visit." She spoke of her enthusiasm for her future activities.
During the Q&A session, when asked about the accent of "Rihoyan", she replied, "Personally, I put an emphasis on the 'ho' and say 'Rihoyan'!", which caused the audience to erupt in laughter. She said that she wants to share things that only a mother can notice, such as how much she enjoys traveling with her children and providing information on restaurants that are easy to go to with children. In a friendly atmosphere throughout, we were able to get a glimpse of Rihoyan's personality.
The Ise SNS Tourism Ambassadors will utilize the strong communication and information dissemination abilities of people active in various fields, as well as the ambassadors' own strengths, to widely disseminate the attractions and tourism information of Ise both domestically and internationally.
Future activities will be posted on the Ise City Tourism Association's official SNS and the ambassador's SNS, so please look forward to information that makes use of the creators' sensibilities.
<Profile>
After launching 17LIVE, the number of followers exceeded 2 in two years.
Won the Grand Prix at the 2021 Mrs. Contest Tokai Tournament.
In 2022, the "Mie WALK" (Instagram, TikTok) account was launched, specializing in information about Mie.
The TikTok video introducing "VISON" was viewed 1 million times within a month of the account being launched, and was featured on the nationally broadcast show "Non Style Inoue's Buzz Ras Japan."
The Instagram account they manage achieved 1 followers within one month of its launch.
In addition to posting tourist information about Ise on the Ise City Tourism Association's official Instagram, she is also active in a wide range of fields, making use of her extensive track record and experience on social media to serve as a lecturer at training sessions hosted by the Ise City Tourism Association.
(Mie WALK⌇Gourmet & Trend Tourism Information:https://www.instagram.com/miewalk_official/）
https://ise-kanko.jp/ambassador/
Ise City Tourism Association Secretariat
e-mail｜info@ise-kanko.jp
