Ise boasts a diverse array of alcoholic beverages, including local sake that has been enjoyed for generations, KADOYA's craft beers (known nationwide for brands like "Shinto Beer"), and "Himitsu Beer," popular for its charming labels and unique flavors. In recent years, Ise-Shima Winery, the first winery in the Ise-Shima region, has emerged, promoting a new "Ise local wine" culture. With sake, craft beer, and wine, the options for a drink to enjoy while traveling are expanding more and more. Why not enjoy discovering Ise's unique alcoholic beverages while visiting shrines, strolling through town, or dining?
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Iseman, a brewery located in Ise City, is the only brewery in the Ise-Shima region, and continues to produce sake that reflects the nature, history, and culture of this area. All of Iseman's sake is produced in the Ise-Shima region, and the brewing process uses the groundwater of the Isuzu River and Miyagawa River.
The flagship brand, "Okagesama," is a sake that symbolizes Ise, originating from gratitude for divine blessings and the "Okage-mairi" pilgrimage of the Edo period. It is characterized by its elegant aroma and clean taste, and the "Junmai Daiginjo Yamada Nishiki" has received high praise at international sake competitions.
The extensive lineup includes Junmai Daiginjo, Junmai Ginjo, and Ginjo sake, as well as seasonal limited editions, plum wine, and yuzu wine, making it appealing to choose according to your preference. "Okagesama Junmai Daiginjo Yamada Nishiki" has received recognition for its quality both domestically and internationally, including winning the "KuraMaster" Gold Award.
Another flagship brand, "Oimidori," is a sake whose name evokes the image of an evergreen tree that has stood for many years. It's a drink to be savored slowly while feeling the history and tranquil atmosphere of Ise.
This traditional sake boasts a history of over 300 years, and its charm lies in its mild umami and gentle flavor. It pairs well with fresh seafood from Ise-Shima and can be enjoyed chilled or warmed.
Located in Oharaimachi, the town leading to the Inner Shrine of Ise Grand Shrine, "Ise Man Naiku-mae Sake Brewery" is a sake brewery that you can easily stop by on your way to the shrine. The brewery is located right behind the storefront, and they carefully brew local sake in small batches while cherishing the climate and culture of Ise. Because the amount of sake produced is limited, it is sold only in the Ise-Shima region. In particular, there are brands that can only be obtained at Naiku-mae Sake Brewery, such as "Okagesama Junmai Daiginjo Yamada Nishiki," so it is definitely worth checking out when you visit Ise.
At the store, you can purchase popular brands such as "Okagesama" and "Roryoku," and you can also sample them on the spot.
Furthermore, in August 2026, the "Ise Man Ise Distillery Direct Sales Store" will open inside the Ise Distillery in front of the Inner Shrine. There, you can sample whiskey and craft gin produced by the Ise Distillery for a fee.
The shop displays life-size photographic panels of pot stills (distillation equipment) and barrels that were actually used for aging.
This is a place where you can enjoy everything from local sake from Ise to distilled spirits, while experiencing the dedication of the producers.
| Address | 77-2 Ujinakanokiricho, Ise City |
| contact information | 0596-23-8800 |
| Business hours | 9: 30-17: 00 * Varies depending on the season |
| Closed days | Open everyday, year round |
| Company Name | Iseman Co., Ltd. |
| Address | 77-2 Ujinakanokiricho, Ise City |
| contact information | 0596-37-4195 |
This craft beer brand has its headquarters and brewery near Ise Grand Shrine and its slogan is "A cheer for your life!"
Since its founding, the company has actively taken on challenges that no one else has attempted, resulting in numerous awards at domestic and international competitions. It achieved a world-first by winning gold medals four consecutive times at the prestigious British IBA, often called the "Oscars of the beer world," in 2017, 2019, 2021, and 2024. The company develops and produces a wide variety of beers, delivering "authentic" beer to world standards in order to co-create a rich beer culture.
ISEKADO Craft Beer offers a wide variety of beers, including their classic pale ale and Hime White, as well as IPAs, stouts, and seasonal limited editions, each with its own unique aroma and flavor. Their beers are brewed with the Ise-Shima region's ingredients in mind, making them perfect to enjoy with a meal.
In recent years, "ISEKADO International" has also been created, combining brewing techniques cultivated in Ise with ingredients from overseas.
The first release is a "Passion Fruit Pale Ale" made with passion fruit from Vietnam, offering a tropical aroma and refreshing tartness. This new challenge from Ise to expand its reach to the world is attracting attention.
"Shinto Beer" is a craft beer born from a "legendary beer" that is said to have been brewed in Kawasaki, Ise during the Meiji era. Inspired by the history of Ise, it has been recreated using modern brewing techniques to make it easy to drink, and is enjoyed as a unique Ise beverage.
Made with ancient rice, this beer features a clean, refreshing taste with a harmonious blend of gentle rice aroma and malt richness. Its mild bitterness makes it easy to drink, and it's recommended even for those new to craft beer. It pairs well with light dishes such as white fish and chicken, and enjoying it with fresh seafood from Ise-Shima allows you to appreciate the region's unique culinary culture even more.
This is one of Ise's representative craft beers, perfect for savoring alongside local cuisine while reflecting on Ise's history.
| Address | 34 Ujiimazaikecho Toga Shugaku, Ise City |
| contact information | 0596-23-8773 |
| Business hours | 10:00 AM - 17:00 PM (Food and drinks served from 11:00 AM until last order at 16:30 PM) *Depends on the season |
| Closed days | Open everyday, year round |
| Address | 13-6 Honmachi, Ise City |
| contact information | 0596-20-5505 |
| Business hours | 9:00～17:00 |
| Closed days | Open everyday, year round |
| Company Name | ISEKADO (Ise Kadoya Beer) (Nikenchaya Mochikakuya Main Store Co., Ltd.) |
| Address | 564-17 Shimonocho, Ise City |
| contact information | 0596-63-6515 |
| Business hours | 10:00 AM - 17:00 PM (excluding Saturdays and Sundays) |
| Closed days | Saturday and Sunday |
Himitsu Beer, a brewery established in Ise City, Mie Prefecture in 2022, is attracting attention for its free-thinking and playful approach to craft beer making.
The name's origin comes from the idea of "creating a delicious beer that you'll want to keep a secret from others."
They produce many limited-edition brews incorporating seasonal ingredients, fruits, and herbs, making each visit a chance to discover a new flavor. Their selection ranges from easy-to-drink options perfect for craft beer beginners to unique brews that will impress even the most discerning beer connoisseurs.
The different aromas and flavors of each beer, along with their distinctive label designs, are among the reasons for their popularity. Their cute packaging makes them irresistibly appealing.
The friendly label designs, featuring animal and nature motifs, are popular as souvenirs from trips to Ise-Shima!
The appeal of Himitsu Beer lies in its diverse lineup. From beers incorporating ingredients and culture unique to Ise-Shima to limited-edition beers brewed to match the season, a variety of distinctive beers are released one after another. Here, we introduce some of them.
"Ise-Shima Pearl Lager" is a lager beer unique to Ise-Shima, brewed using pearls. Enjoy its smooth taste and the rich flavor of malt that has been carefully extracted.
"Oise-chan," featuring an eye-catching illustration of Amaterasu Omikami, is a white beer made with yuzu and coriander. It is characterized by its refreshing aroma, fruity taste, and light, smooth finish with minimal bitterness.
Named after the local Ise dish "Samenotare," "Sametare" is an extra hoppy ale that offers a vibrant hop aroma and a firm bitterness. With its dry and crisp taste, it's highly recommended to pair it with "Samenotare," as its name suggests.
In addition to these, a variety of beers are available depending on the season and brewing timing. Himitsu Beer offers unique brews that reflect the local ingredients, scenery, and food culture of Ise-Shima. When you visit Ise, be sure to enjoy the beer that's available at the time.
| Company Name | Himitsu Beer LLC |
| Address | 829-1 Futamichonishi, Ise City *Products are not sold at the manufacturing plant. They can be purchased at affiliated stores in the city. |
| contact information | https://www.instagram.com/himitsu_beer/ |
In 2022, the first winery in the Ise-Shima region was established, marking the beginning of a full-fledged local wine culture in Ise. The "Utsukushikuni" series, representative of "Ise-Shima Winery," is a local wine crafted to reflect the climate, terroir, and food culture of Ise-Shima.
"Utsukushikuni Blanc" is a white wine blended with Koshu and Chardonnay grapes. It features a refreshing and elegant aroma, a gentle mouthfeel, and a pleasant acidity, making it a perfect match for the seafood dishes that Ise-Shima is proud of.
"Utsukushikuni Noir" is a red wine made primarily from Merlot grapes grown in Minamiise Town and Tamaki Town. With its rich aroma of red fruits, smooth texture, and just the right amount of tannins, it pairs exceptionally well with Japanese meat dishes such as sukiyaki and yakitori.
"Utsukushikuni Orange," which won the first-ever Double Gold award from Mie Prefecture at the 2026 Sakura Awards, is an orange wine made from fully ripened Delaware grapes. With its vibrant aroma, fruity flavor, and well-balanced acidity and tannins, it pairs well with a wide range of dishes, from Japanese and Western cuisine to Chinese and ethnic food.
The red sparkling wine "Ise-ko (ISE × SECCO)" is also a popular choice. It features fine bubbles from secondary fermentation in the bottle and a fruity, dry taste. The label incorporates a design using the traditional Ise-katagami (Ise paper stencil) technique. As a bottle that embodies the spirit of Ise, it makes a great souvenir.
Ise Utsukushikuni Brewery, located in Oseko, Ise City, uses grapes grown in three locations: Muramatsu-cho, Tamaki-cho, and Minamiise-cho in Ise City, to create wines that reflect the climate and food culture of Ise-Shima. In Muramatsu-cho, which is close to the sea, they cultivate grapes that pair well with seafood dishes by using oyster shells and seaweed in the soil preparation. In Tamaki-cho, they carry on the history of grape cultivation, and in Minamiise-cho, they are working with local producers to grow grapes, each winery striving to bring out the unique characteristics of the land.
The unique local wines produced in this way can be enjoyed at "Osteria Il Mosto," the restaurant on the second floor of the winery, as well as at "Bar Yuniwa" and "Ise-mae Sushi Kankan (inside Taki VISION)." Enjoy them with seasonal ingredients from Ise-Shima and experience the unique climate and food culture of this region more deeply.
This wine dining restaurant is located near Ise City Station. Its charm lies in its relaxed atmosphere, where you can enjoy dishes made with local ingredients and Ise's local wines.
| Address | Ise Utsukushikuni Brewery, 2-5-11 Oseko, Ise City |
| contact information | 0596-27-0088 |
| Business hours | 21:00～23:00 (Last Order 22:30) |
| Closed days | Monday |
This restaurant is located on the second floor of the Ise Utsukushikuni Brewery. You can enjoy Italian cuisine made with seasonal ingredients from Ise-Shima, paired with local wines unique to the winery.
| Address | 2-5-11 Oseko, Ise City, Ise Utsukushikuni Brewery, 2nd Floor |
| contact information | 0596-27-0808 |
| Business hours | 12:00～14:00 17: 30-21: 00 (20: 00LO) |
| Closed days | Monday |
| Company Name | Ise-Shima Winery Co., Ltd. (Ise Utsukushikuni Brewery) |
| Address | 2-5-11 Ozeko, Ise City |
| contact information | 0596-27-5050 |
Iseman, which produces a wide variety of alcoholic beverages that showcase the charm of Ise-Shima, goes beyond just sake. One of them is "Ise Gin," a craft gin originating from Ise.
This beer is made in an Ise distillery, combining aonori seaweed, Ise tea (roasted green tea), and mitsuba (Japanese parsley) with Japanese botanicals such as yuzu citrus, plum, and ginger. The refreshing aroma of aonori seaweed and the mellow flavor of Ise tea combine to create a unique taste that evokes the Ise-Shima region, blessed with both sea and mountains.
In 2026, it won a gold medal in the Contemporary Gin category at the International Wine & Spirits Competition (IWSC). It's a drink that allows you to experience the local culture of Ise from a different perspective than sake. It's one of the new "Ise drinks" that you should enjoy when you visit Ise.
| Company Name | Iseman Co., Ltd. |
| Address | 77-2 Ujinakanokiricho, Ise City |
| contact information | 0596-37-4195 |
When visiting Ise Grand Shrine, one sake you should definitely know about is "Hakutaka."
Shirataka, brewed in the Nada Gogo region of Hyogo Prefecture, has long been known as the sacred sake offered before the gods of Ise Grand Shrine. This tradition continues today, with Shirataka being offered as a dedication to the shrine, and many worshippers savor it while feeling a deep connection to Ise.
Shirataka sake is brewed using Yamada Nishiki rice, a rice variety ideal for sake brewing, and Miyamizu water, and is made using traditional methods that involve meticulous handwork. It is characterized by its rich umami flavor and crisp finish, and pairs exceptionally well with Japanese cuisine.
In Oharaimachi, the town in front of the Inner Shrine of Ise Grand Shrine, you'll find "Shirataka Miyake Shoten," where you can enjoy exclusive "Shirataka" limited-edition sake, as well as limited-edition local sakes and seasonal local brands. It's highly recommended to stop by after visiting the shrine and savor a drink while reflecting on the history and culture of Ise.
Visiting the shrine and savoring "Shirataka," a sake that has been passed down through a long history, will allow you to experience a truly special moment unique to Ise.
| Store name | Shirataka Miyake Shoten |
| Address | 29 Ujiimazaike-cho, Ise City |
| contact information | 0596-22-4506 |
| Business hours | 10:00～17:00 |
| Closed days | Irregular closing days, occasional temporary closures. |
In Ise, not only are sake breweries producing sake, but unique initiatives are also being undertaken in collaboration with students and the local community. Activities such as growing sake rice locally and working with local breweries on brewing and product development provide an opportunity to learn about Ise's agriculture and sake culture and pass it on to the next generation. Here, we introduce sake produced by Kogakkan University (Kanda Kushimoto-cho, Ise City) and Mie Prefectural Akeno High School (Akeno, Omata-cho, Ise City).
"Mimosusogawa" is a junmai daiginjo sake born from the "Inori no Shinto" project, a collaboration between Meiwa Town, adjacent to Ise City, and students of Kogakkan University. It is brewed by Iseman, a sake brewery in Ise City, using "Kami no Ho" rice grown by the students in Meiwa Town.
"Misogigawa" is another name for the Isuzu River, which flows through the Inner Shrine of Ise Grand Shrine. Knowing the story behind this sake—named after a place associated with Ise, and crafted from locally grown rice by an Ise brewery—makes the experience of savoring it during your travels even more enjoyable. This is a sake to be savored while feeling the connection between the land and people of Ise.
In addition to this, the "Prayer of the Divine City" project also includes "Saio," brewed by Asahi Shuzo in Meiwa Town, allowing you to enjoy the unique characteristics of each brewery's sake, which are made from the same rice.
| contact information | ■ Contact information 0596-52-7112 (Meiwa Town Disaster Prevention Planning Division) ■Contact information for sales inquiries 0596-22-8561 (Kogakkan Service Co., Ltd.) |
"Akeno Sakumotsu" is a junmai ginjo sake born from a collaboration between Akeno High School and "Miyoshiya Sake Shop" in Omata-cho, Ise City.
Students from Akeno High School are cultivating "Yumigataho," a sake rice variety stabilized by Mie University, and are involved in everything from brewing to naming and label design. The brewing is being handled by Kawabu Brewery, a long-established sake brewery in Taki Town.
It is characterized by its fruity aroma and clean, refreshing taste, and the recipe has been passed down year after year along with the cultivation of sake rice.
This sake is a product of the fusion of local brewery techniques and rice cultivation by high school students. It has been selected as a Mie Selection product and certified as an Ise Brand product, and is sold only at five liquor stores in Ise City. If you come across it on your trip to Ise, it's a local sake you should definitely pick up.
| contact information | 0596-22-2546 (Miyoshiya Liquor Store) |
