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A long-established store loved by locals and tourists

There are many famous historical stores in Ise that are loved by locals and tourists.Please try it once.Introducing Ise's historic long-established stores, centered on the "Goodwill Association" that was created with the intention of protecting the good old goodwill of Ise.

Ise Goodwill Association

We interviewed Mr. Takaaki Nishimura of Kitaya, who is the oldest member of the current Ise Goodwill Association and has been active since its inception.

About the background of the establishment

The Ise Goodwill Association was established in 1981. It was formed for "the bustle of the outer shrine".We worked at volunteer stores around the Oshiodo (*) from Nikenchaya to Geku.
(*) The route for transporting Mishiodono Shrine to Jingu is defined, and this is called Mishiodo.

About activity

I ran the Dondoko Maru (*) to the Niken Chaya on the Seta River, held a Sakuhi market in front of the outer shrine, and even if I didn't want to stay only in Ise, I jumped out of Ise for an event in Osaka. What I worked on.The plan itself has disappeared, but when we talked about a hotel coming in front of Ujiyamada Station, I had a dream of creating something like an antenna shop for the Ise Norenkai.I did various things even if I couldn't get enough sleep.Looking back on those days, the words are bad, but I think I can't do it unless I'm stupid (laughs).
(*) A ship that came to visit Ise by sea from the Kawachi area during the Edo period arrived at Nikenchaya.The people of Ise called him "Dondoko-san" because of the lively appearance of the musicians.

About Ise in the future

The efforts of the Ise Goodwill Association have had some influence on group activities such as the "Geku Nigiwai Conference" and the "Ise City Tourism Association Youth Club" and events such as "Ise Rakuichi".The "Kifuda Business Store Association" that I am currently participating in is also a store association that considers the development of the town and hospitality, just like the Ise Norenkai.Ise is a town of gods who have been serving the Kibiki event and the Shiraishi holding event once every 20 years while receiving them from their seniors, and I am happy that various things like Ise will be passed on to the next generation.I hope that not only the Ise Norenkai but also young people will continue to do their best together.

Introducing a long-established store in Ise

Nikenchaya mochi

Founded in 3, the long-established mochi restaurant, which has been loved by visitors to the shrine, also produces local beer that is recognized around the world.

In the Edo period, there were two udon restaurants, Kakuya (currently Niken Chaya Mochi) and Minatoya, in the place where the Niken Chaya Mochi shop was located.The name of the store is derived from the fact that the worshipers of Ise Jingu began to call the two stores together as Nikenchaya.It is a traditional taste of high-quality red bean paste wrapped in moderately thin rice cake skin and sprinkled with soybean flour.To commemorate the fact that Emperor Meiji used the pier of Nikenchaya when he visited Ise Jingu on a warship, the 25th of every month will be Kuroan Mochi.

Opening hours8:00 - 18:00 (while supplies last)
Closing daysOpen all year round
Address6-8-25 Jinkyu, Ise City, Mie Prefecture
Inquiries TEL: 0596-23-3040
Access (public transport / car)Public transportation: Approximately 15 minutes by Sanko bus from JR "Ise City Station" / "Kintetsu" Uji Yamada Station "" Get off at "Nikenchaya" bound for Futami / Toba or Imaichiiro
Car: About 10 minutes from "Ise IC" on the Ise Expressway

Sakatoku Kombu (酒徳昆布)

Founded in 45 (Meiji 1912).A long-established craftsmanship that can scrape kelp with micro thinness.

A kelp shop in Kawasaki called the kitchen of Ise.The kelp, which is procured directly from the famous Hokkaido area, is carefully soaked in the secret vinegar that has been added since its establishment.Delicate products such as "Oboro Kombu", which craftsmen have learned through many years of training and hand-shaving with a special kitchen knife, and "Golden Dashi", which is the finest combination of kelp and dried bonito flakes, are popular.The attitude of sticking to handicrafts and maximizing the original taste of kelp without additives has been passed down from the Meiji era to the present day.

Opening hours8:30-18:00
Closing daysWednesday (open on public holidays)
Address2-7-20 Kamiku, Ise City, Mie Prefecture
Inquiries TEL: 0596-28-2068
Access (public transport / car)Public transportation: Approximately 15 minutes by Sanko bus from JR "Ise City Station" / "Kintetsu" Uji Yamada Station "" Get off at "Ise Kogyo High School Mae" bound for Futami / Toba or Imaichiiro
Car: Approximately 10 minutes from the Ise Nishi IC on the Ise Expressway
ParkingYes 8 general cars / 1 large bus


Founded in 38, it is a long-established store that retains and cherishes products made only by craftsmen.

We continue to make kamaboko by inheriting the traditional manufacturing method that values ​​the original taste of fish by grinding high-quality fish while it is fresh, without using synthetic preservatives.In addition to a wide variety of products such as kamaboko, hiryozu, cheese sticks, fried fish paste, and tokama, you can also enjoy monthly kamaboko.New initiatives such as factory tours and handmade experiences that make you feel familiar with kamaboko are unique to Wakamatsuya, which does not go astray in tradition.

Opening hours9:00-18:00
Closing daysOpen daily (1/1, 1/2, 1/3)
Address1-9-28 Kawasaki, Ise City, Mie Prefecture
Inquiries TEL: 0596-23-1721
Access (public transport / car)Public transportation: 15 minutes walk from Kintetsu Iseshi Station
Car: Approximately 10 minutes from the Ise Nishi IC on the Ise Expressway
ParkingYes 10 general cars


Founded in 23.A long-established store that has advanced beef eating.

At the time when eating beef began to spread nationwide after the civilization, Ise was a culturally advanced place where worshipers of the Jingu passed on various information.Rikiya can be said to be the forerunner of Ise beef specialty stores.Enjoy a fun meal while enjoying shabu-shabu, sukiyaki, and Amiyaki at the "Wooden Gabled" store, which is an architectural style unique to Ise.There is also steak.

Opening hours11:30-14:00
Closing daysWednesday
Address869-2 Kurose-cho, Ise-shi, Mie
Inquiries TEL: 0596-25-9880
Access (public transport / car)Public transportation: Approximately 12 minutes by taxi from Iseshi Station
Car: Approximately 8 minutes from the Ise IC on the Ise Expressway
ParkingYes 10 general cars / 1 large bus


Founded in 20, this long-established restaurant has been loved by making the best use of the seasonal ingredients of Ise-Shima.

A long-established Japanese cuisine purveyor to the Imperial Household Agency and Jingu Shrine.It has a long history of serving the successive imperial families who visited Ise Jingu.You can enjoy the abundant ingredients of Ise-Shima along with the heartwarming service unique to a long-established store.In addition to kaiseki cuisine, you can also enjoy reasonably priced dishes such as sushi, Makunouchi, and rice bowls.The interior of the store is also considered barrier-free, so wheelchair users are also safe.

Opening hours11:00-21:30
Closing daysIrregular
Address2-1-48 Iwabuchi, Ise City, Mie Prefecture
Inquiries TEL: 0596-28-0281
Access (public transport / car)Public transportation: 1 minute walk from Kintetsu Ujiyamada Station.About 8 minutes on foot from Kintetsu / JR Iseshi Station.
ParkingYes 40 general cars


Founded in 43 (Meiji 1910).A long-established store that boasts a secret sauce that has been passed down from generation to generation.

The history of Ise eel is said to have been passed down from Edo in the 13th year of Tenpo.In Ise, it is called "Takayuki Eel", and its anecdotes and traditions remain.At Kitaya, which inherits that spirit, Ise Mabushi, an eel bowl unique to Ise, is popular, in which eels that are carefully grilled with Bincho charcoal using chopsticks are placed on top of rice that is evenly mixed with sauce.We are particular about the ingredients, such as using the finest eel from Isshiki Fish Plaza and local Ise rice.

Opening hours11: 00-Closed as soon as there are no more purchases on the day
Closing daysThursday
Address10-13 Honmachi, Ise City, Mie Prefecture.
Inquiries TEL: 0596-28-3064
Access (public transport / car)Public transportation: About 7 minutes on foot from Iseshi Station
Car: Approximately 5 minutes from the Ise Nishi IC on the Ise Expressway
ParkingYes 10 general cars

Long-established map of Ise

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