The "Shinshinkan" is a modern building with an orange roof that stands right in front of the outer shrine.The official name of this building is "Former Yamada Post Office Telephone Branch", and it is a venerable building designated as a registered tangible cultural property.It was completed in Taisho 100 about 12 years ago.The designer was Mr. Tetsuro Yoshida, an engineer of the Ministry of Communications at that time.In this elegant building that conveys the Taisho romance to the present, the French restaurant "Bon Vivant" where the owner and chef of Ise's representative French master Takeshi Kawase wields his skills, and the VIP salon space where you can enjoy arts and crafts with hypersonic sound. There are three stores, "Kagura Salon" and "Dandelion Chocolate", the top brand of craft chocolate.