Ise is a town that has walked hand in hand with people's prayers since ancient times, centered around the Ise Grand Shrine.
The history, culture, and lifestyle that have been passed down through generations, along with the beauty of nature, embody the "beautiful Japanese spirit" that the Japanese people have cherished.

The Ise City Tourism Association website aims to widely promote the charm of "Ise," which can be considered the source of Japan's spiritual culture, and operates as a "gateway to travel" that allows visitors to experience the atmosphere and stories of this town even before they arrive.

Beyond tourist attractions, we strive to showcase the charms that breathe life into Ise's daily life, including the operations of long-established businesses, traditional culture, food, nature, and townscapes. We also aim to provide information that allows visitors to feel the sacred atmosphere and accumulated culture nurtured around the Grand Shrine, as well as the spirit of old Ise.

We hope that both first-time visitors and those who have come many times will have a new and exciting encounter with Ise.

Through this website, get to know Ise and embark on a journey that feels like visiting your spiritual home.
We look forward to welcoming you to join us.

Takamasa Kizuki, Chairman, Ise City Tourism Association